Run TeamOnline Category Page SEO

  • All Category and Subcategory pages on Podium Runner and Women's Running need metadata updates.
  • The content on category pages can also be optimized.
  • Category pages can go through elaborate optimization efforts, but for these titles, I am suggesting a simple metadata, body copy and category photo update.
  • This category page optimization effort relates to a future conversation we will have about improving the navigation and expanding subcategories.

Let's look at specific Podium Runner and Women's Running category and subcategory pages and see how the metadata updates work together with on-page updates.

 

Yoga Example

Are category pages important for organic search traffic on fitness titles? YJ says yes. Below is top organic search landing pages (over an unspecified period of time) that shows the power of category pages in driving organic search traffic.

Magenta is Category pages. Orange is Roundup pages. Blue is Pose pages.

 

 

Podium Runner - Running Gear page

The Running Gear category page - a very important page for Podium Runner, has a total of 152 words. Here is how it looks now:

 

 

Lets look at optimizing this page, starting with the keywords, then the metadata, and then the page itself. This page is about "Running Gear" and "Running Gear Reviews" and "Running Equipment" etc.

Here are current rankings for this page.

 

Current SEO Title: Running Gear - PodiumRunner
Current Meta Description: Find the right running shoes, apparel and more reviewed by our experts.
Current H1: Missing!

A quick improvement to this page's metadata for SEO might be:

Suggested SEO Title: Running Gear (2020 Running Gear Reviews and News)
Suggested Meta Description: Find the right running shoes, apparel and other running equipment. Our gear testers test gear by budget, runner type and season.
Suggested H1: Running Gear

And:

  • 1-2 sentence introduction to the category reiterating the core keyphrase and supporting the keyword theme.
  • Intro photo with an alt-tag.
  • For dev: More stories on page 1 of the results. Add thumbnail text to story previews. This increases the word count, gives the users more choices and helps give context to the search engines about what this category page is about.

 

 

 

 

Women's Running Subcategory Optimization

  • This is a subcategory of training. If there were a breadcrumb trail, it would look like this: home > training > recovery.
  • Subcategories are often more important to optimize than categories, because they focus on identiable keyword subjects.
  • Subcategories are the third most important page type on large sites from an SEO perspective.

 

This page doesn't rank for anything!

Here is a set of keywords. Are these 'category page keywords' or 'article keywords'?

Current SEO Title: Recovery Archives - Women's Running
Current Meta Description: Missing!
Current H1: Missing!

A quick improvement to this page's metadata for SEO might be:

Suggested SEO Title: Post Run and Race Recovery - Women's Running
Suggested Meta Description: Recovering from a race is essential to every runner's set of skills. These articles help you recover after you cross the finish line.
Suggested H1: Race Recovery