Next Steps: Premium Edits

1. Category Metadata: Quick Discuss:

shorturl.at/cmJLW

 

 

2. Nav: Quick Discuss:

Triathlete

shorturl.at/cA012

 

Podium Runner

shorturl.at/twDOS

 

Women's Running

shorturl.at/twDOS

 

 

3. Quick Discuss: Basic Edits

1. Anybody updating their spreadsheets?

 

4. Quick Discuss: SEO Questions Doc

1. All up-to-date with your questions in 'SEO Questions for Erik' doc? Follow up if you need clarity etc.

 

Premium Evergreen Edits

Best in class on the internet.  These are comprehensive pages that:

  • Target over 2,000 words.
  • Each article is broken down into subsections with approximately 200 words supporting each subheading.
  • The article is scannable (broken up with subtitles, bullets, numbers, etc)
  • All meta data is complete (description, title etc)
  • Photos and other media are original and support the intent of the user
  • The author is highly trustworthy
  • The needs of the user are fully met

 

Backpacker's 20 Premium Content Pieces:

These 20 articles represent 7% of Backpacker traffic, proving the concept that small amounts of updating and building out strong content can move the needle.

 

 

 

 

Here are the original 20 Premium content pieces.

backpacker.com/skills/how-to-get-in-shape-for-hiking

backpacker.com/trips/the-perfect-circle-hiking-the-annapurna-circuit

backpacker.com/skills/how-to-photograph-stars

backpacker.com/trips/long-trails/pacific-crest-trail

backpacker.com/trips/long-trails/appalachian-trail

backpacker.com/skills/healing-thorns-splinters-and-other-pricks

backpacker.com/skills/cold-weather-camping-sleep-better-than-a-hibernating-bear

backpacker.com/survival/12-edible-bugs-that-could-help-you-survive

backpacker.com/skills/prof-hike-a-backpacker-s-guide-to-smart-personal-hygiene

backpacker.com/skills/the-manual-take-your-dog-hiking

backpacker.com/skills/how-to-recognize-and-identify-animal-tracks-on-the-trail

backpacker.com/skills/how-to-identify-avoid-and-treat-poison-ivy

backpacker.com/trips/angels-landing-trail-zion-national-park

backpacker.com/trips/the-colorado-trail-hiking-guide

backpacker.com/trips/tahoe-rim-trail

backpacker.com/skills/how-to-use-a-compass

backpacker.com/trips/white-mountain-national-forest-mount-washington-via-tuckerman-ravine

backpacker.com/trips/long-trails/oregon-coast-trail

backpacker.com/skills/how-to-prevent-and-treat-blisters-on-the-hiking-trail

backpacker.com/survival/how-to-stay-hydrated-and-treat-dehydration

 

 

 

 

Let's Look at Two of those Backpacker Articles