Next Steps: Premium Edits
1. Category Metadata: Quick Discuss:
shorturl.at/cmJLW
2. Nav: Quick Discuss:
Triathlete
shorturl.at/cA012
Podium Runner
shorturl.at/twDOS
Women's Running
shorturl.at/twDOS
3. Quick Discuss: Basic Edits
1. Anybody updating their spreadsheets?
4. Quick Discuss: SEO Questions Doc
1. All up-to-date with your questions in 'SEO Questions for Erik' doc? Follow up if you need clarity etc.
Premium Evergreen Edits
Best in class on the internet. These are comprehensive pages that:
- Target over 2,000 words.
- Each article is broken down into subsections with approximately 200 words supporting each subheading.
- The article is scannable (broken up with subtitles, bullets, numbers, etc)
- All meta data is complete (description, title etc)
- Photos and other media are original and support the intent of the user
- The author is highly trustworthy
- The needs of the user are fully met
Backpacker's 20 Premium Content Pieces:
These 20 articles represent 7% of Backpacker traffic, proving the concept that small amounts of updating and building out strong content can move the needle.
Here are the original 20 Premium content pieces.
backpacker.com/skills/how-to-get-in-shape-for-hiking
backpacker.com/trips/the-perfect-circle-hiking-the-annapurna-circuit
backpacker.com/skills/how-to-photograph-stars
backpacker.com/trips/long-trails/pacific-crest-trail
backpacker.com/trips/long-trails/appalachian-trail
backpacker.com/skills/healing-thorns-splinters-and-other-pricks
backpacker.com/skills/cold-weather-camping-sleep-better-than-a-hibernating-bear
backpacker.com/survival/12-edible-bugs-that-could-help-you-survive
backpacker.com/skills/prof-hike-a-backpacker-s-guide-to-smart-personal-hygiene
backpacker.com/skills/the-manual-take-your-dog-hiking
backpacker.com/skills/how-to-recognize-and-identify-animal-tracks-on-the-trail
backpacker.com/skills/how-to-identify-avoid-and-treat-poison-ivy
backpacker.com/trips/angels-landing-trail-zion-national-park
backpacker.com/trips/the-colorado-trail-hiking-guide
backpacker.com/trips/tahoe-rim-trail
backpacker.com/skills/how-to-use-a-compass
backpacker.com/trips/white-mountain-national-forest-mount-washington-via-tuckerman-ravine
backpacker.com/trips/long-trails/oregon-coast-trail
backpacker.com/skills/how-to-prevent-and-treat-blisters-on-the-hiking-trail
backpacker.com/survival/how-to-stay-hydrated-and-treat-dehydration
Let's Look at Two of those Backpacker Articles