Runners Knee Premium Examples

Comparison of 3 Runner's Knee Articles:

  • None of the 3 do well in traffic. Above is visits from organic search in 2020.
  • How to Prevent Runners Knee is the best performer, however.
  • This spreadsheet shows 4 tabs. One for each article AND a list of all the top knee-related phrases on Women's Running:

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Runner's Knee Articles

womensrunning.com/health/everything-runners-knee/
SEO Title: Everything You Need To Know About Runner's Knee
Meta Description: You may have been warned about runner's knee, but what exactly is it? Here's your guide—including how to prevent it from happening to you.
Word Count: 798

 

womensrunning.com/health/causes-knee-pain/
SEO Title: What Causes Knee Pain, Anyway?
Meta Description: What causes knee pain, after all? We take a look at gait, alignment and other common runner tendencies that contribute to this popular injury.
Word Count: 610

 

womensrunning.com/training/how-to-prevent-runners-knee/
SEO Title: Exercises to Help Prevent Runners Knee - Women's Running
Meta Description: When you're new to running or ramp up mileage too quickly, you can be hit with the dreaded runner's knee pain. Here's what you need to do to prevent it.
Word Count: 759

 

Observations about these 3 Articles

  • All low word count. The top article in the Google serps (healthline.com) is 1300 words, has a table of contents, and is not that impressive.
  • Webmd, in position 2, is 1500 words.
  • Everything is 4 clicks from home page! Only 15 links pointing to this article throughout site.
  • Causes Knee Pain did not show up in my crawl of the entire site!
  • How to Prevent Runner's Knee is 5 clicks from home page! Only 19 pages link to this article!
  • The bad crawl depth likely explains the poor performance of these articles.

 

Recommendations and Comments

  • This premium edits exercise is to find content that is already doing well and then improving that specific piece into a 2,000 word plus piece.
  • The How-to-Prevent-Runners-Knee page does show up in the list of top articles, and because it's performing better than the rest, I would use that url rather than the everything-runners-knee url.
  • Because "Runner's Knee" is a true running niche phrase, Women's Running can be competitive for this topic.
  • A Premium edited piece might pursue: Injury Causes, Injury Prevention, Strengthening Knee, Exercises to Strengthen and Prevent

 

 

Here is a very quick look at the 3 articles together, with a table of contents and more images: